Note to Future Self…

We’ve come a long way, from generating the ideas, creating the brand, reframing the process of action, to the observation of every detail through customers and market, brainstorming about how to marketing our brand, and prototyping our products. Every moment is precious and valuable, and there are so many aha moments as well. In my […]

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Preparation is Everything

It was the time for DANZZA to prepare the final Dragon’s Den at Kingston University. Four of us were nervous and exciting at the same time. We put a lot of effort into expanding the brand and hoped that we could get excellent feedback. We also did a lot of work on the lean start-up […]

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Eden Walk TradeFair 2019

We went to Eden Walk in Kingston to have a trade fair. It was the first time for us to sell our own idea to the public in the open area to face our potential customers directly. Besides, it was a long day because we stood for a whole day long which was our first […]

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Filming Advertisement

There is no correct answer for filming the advertisement. However, there are some tips we had learned ourselves when we shot our ad this time. We used I-Phone to shoot this time, and we, fortunately, invited one of our classmates who is professional at shooting to help us for filming so we can learn some […]

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Bright Ideas Grand Final

Fortunately, Danzza has been selected from 700 submissions for the Bright Ideas Grand Final which means our idea is the top five in science, health and well-being category. In the grand final, every team looks so excited and confident that made the atmosphere of the campus so energetic. Besides, my team and I also thought […]

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Customer Journey

We have learned how to display our idea from recognising brand identity to designing meaningful experience for customers to make them not only to buy our product but also to recommend it to others. Then, we started to develop the customer journey for our brand through ZMOT (zero moments of truth) mental model. ZMOT is […]

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