We have learned how to display our idea from recognising brand identity to designing meaningful experience for customers to make them not only to buy our product but also to recommend it to others. Then, we started to develop the customer journey for our brand through ZMOT (zero moments of truth) mental model. ZMOT is […]Read More Customer Journey
We went to the trade fair in the business school at Kingston University which was my first time to tell people our idea directly in public activity. It was not only a good experience to try the selling skills that we have learned from the modules in the real world, but also an excellent chance […]Read More First Trade Fair
Dragan’s Den is a TV show that describing a short self-recommended from the entrepreneur in front of five or six investors to ask for funding. And this week was the week for Dragan’s Den in Kingston UniversityBusiness School. Actually, it was an excellent experience overall, and I also learn a lot through this experience. Generally […]Read More Den of Dragon
I’m not a person who is used to teamwork. Basically, I used to think that working individually is much more effective than teamwork because it is hard to organise a single thought to gain process. If it is a large team, the conclusion could be voted, and there definitely would be someone or parties to […]Read More The hard part of Teamwork is to work as a team
This week all of our goals is to rethink our idea and to make it as realistic as possible. Because our original idea was about the portal smoking ash bin, it was a little bit controversial due to the possibility to encourage people to smoke. Even though our starting point was to make the environment cleaner, […]Read More Generating an idea is impossible nowadays?
These two weeks, my team of design thinking was formed as Team Syder. The task of four of us was to find out the problems happened in our lives and try to find the concept of solution. However, it’s very difficult because I’m too satisfied with my life to find a problem. Thus, we planned […]Read More Finding a problem is always a Problem
These two weeks were the weeks for us to do the exercises to redesign the experiences for others from empathy. It was a little bit harder than redesigning the experience that we had before because we might totally have no idea about the experience and the knowledge included from others. For example, John is a […]Read More Redesign the Experiences